Is your SEO vendor fooling you?

Is your SEO vendor fooling you?

This is a question which every business owner should ask themselves. So how would you know that if you are in a scam or if somebody is fooling you in the name of SEO (Search Engine Optimization)? There are many companies which are fooling the customers in the name of SEO and as a result the customers end up spending money without any ROI (Return on Investment).  So let see that in what all ways does a SEO service provider fools the customer:

  1. The catch is in keywords. Do you choose the keywords or keyword phrases by yourself or does the service providing company asks you to pick the keywords or phrases from the list provided by them. Most of the fake SEO service providers make sure that you pick the unique keywords or phrases. Unique means the keywords or phrases which are not being searched by anyone. As a result they will bring you at the first page of google with unique keywords in just few days with just a little bit of work in it. For example: “Your company name”. it is a unique keyword because no one else knows your company’s name and if only you are searching your company name in google then it is quite obvious that google will show it immediately in google’s first page. Hence, the solution to this is that you use the google keyword analyzer to choose your keywords. You can choose the keyword or phrases as per the number of hits on those keywords or phrases in a month.
  2. Are they going to do both On page SEO and Off Page SEO? while doing Off Page SEO are they going to use a software to create fake hits or are they going to do organic SEO by submitting link in directories, Blogs, Articles etc..
  3. Are they charging you yearly or monthly? Are they going to show you the progress in your global ranking.
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