This is the era of technology and businesses which wont value technology will be left behind the league. Days have gone by when sales person used to sell a pen on a high cost. Now if the sales person does it then the smart customers would give a very harsh review. As a result, everyone would know about it and slowly the business will either be in loss or else it will be shutdown.
Therefore, It is very necessary that a business should take care of their reputation, the quality of their products or services and above all the reviews they get. It is necessary for any business to reply amicably the reviews they get and should also make sure that the customer should get a good solution, which would make him or her happy.
If you are not replying to the reviews then a customer would understand that your business has a bad attitude or that you wont care for your customers at all. Hence, never ignore a customer and never think that the customer can be fooled. Don’t try to be smarter than the customer because if you do then trust me customers are much smarter and don’t underestimate them.